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Website migration

A seamless digital journey for you and your assets

Moving your website content doesn't have to be a nightmare. Our content migration specialists ensure your valuable digital assets transfer smoothly to new platforms while maintaining SEO rankings, user experience, and brand consistency.

Content and web migration

Our approach

  • Content audit

    We begin with a comprehensive content audit, cataloguing pages, assets, and metadata. This includes identifying content performance, SEO value, and technical dependencies to assist in creating a migration roadmap.

  • Migration strategy

    Not all content deserves a direct transfer. We work with you to identify opportunities for content consolidation, improvement, and strategic restructuring that aligns with your new platform's capabilities and your business goals.

  • Content mapping

    We create detailed content maps that define how each piece of content will transition to your new platform. This includes establishing URL relationships, content hierarchies, and taxonomies that preserve existing SEO value whilst optimising for improved user journeys and site performance.

  • Smart tools

    We execute the migration according to the established migration plan using specialised migration tools and AI-powered processes, ensuring efficiency and accuracy. Our AI assists with content transformation, configuration file generation, and migration analysis whilst our platform-specific tools handle the technical data transfer.

How we can help you.

Website migration activities

  • Preserve your SEO

    Maintaining search rankings during platform changes requires careful URL mapping, metadata preservation, and strategic redirect implementation.

  • Restructure your content

    Legacy content often needs reorganisation for modern user experiences. We optimise information architecture while preserving valuable content assets.

  • Maintain your data's integrity

    Large content databases require careful handling to prevent data loss or corruption during transfer processes.

  • Ensure technical compatibility

    Different platforms handle content differently. We ensure seamless compatibility and functionality across your new digital ecosystem.

Want to talk about your website migration?

Call us on 1300 323 472 or arrange a time to come in for a chat with us over coffee and a biscuit.

Get in touch

The Zeroseven team helped us to deliver a platform that reflects our brand today—modern, intuitive, and broker-focused. The site offers just the right amount of customisation to meet our needs without becoming overly complex.

From planning to launch, the team was collaborative, responsive, and solutions-driven. The end result is a website that not only looks great but has been received extremely well by our staff and customers thanks to the enhanced user experience.

Kimberley Maunder Digital Experience Lead