Century Yuasa Batteries manages some of the best-known battery brands across Australia and New Zealand. With multiple brands, markets and audiences to support, the challenge was creating a consistent digital foundation that could scale across the portfolio without compromising the unique identity of each brand.

Zeroseven partnered with Century Yuasa to deliver a unified digital platform spanning seven websites, three brands and two countries, providing a consistent content management experience while allowing each brand to maintain its own voice, products and customer experience.

The challenge

The Century Yuasa portfolio serves different audiences across multiple brands and markets.

Century Batteries, Yuasa Batteries, Battery Zone and the corporate Century Yuasa websites each have distinct goals, content requirements and customer journeys. Managing these digital experiences independently risked creating duplication, inconsistency and unnecessary overhead for marketing and content teams.

Century Yuasa needed a more scalable approach. One that would bring consistency to content management, development and governance while supporting the unique requirements of every brand.

The solution

A shared digital foundation

Zeroseven developed a portfolio-wide digital platform built on Umbraco, creating a consistent foundation across the Century Yuasa website network.

The program included:

• Century Yuasa Corporate (AU & NZ)
• Century Batteries (AU & NZ)
• Yuasa Batteries (AU & NZ)
• Battery Zone (NZ)

While each website maintains its own brand identity, design and content strategy, the underlying platform provides a consistent experience for content editors and administrators.

Shared functionality, tailored experiences

Core functionality was designed for reuse across the portfolio, reducing duplication while maintaining a consistent customer experience.

Features including vehicle search tools, dealer location services, product information and supporting content experiences were adapted to the requirements of each brand and market.

This approach allowed Century Yuasa to benefit from shared investment while ensuring every website remained purpose-built for its audience.

Managing content at scale

By standardising the content management experience, marketing teams can work across multiple websites without needing to learn different platforms, processes or workflows.

The result is a more efficient approach to content publishing, maintenance and ongoing growth across the portfolio.